London equity firm announces investment in North East ecommerce platform

A North East ecommerce platform provider has announced that it has received an investment from a London equity investor.

Livingbridge, based in London, is investing an undisclosed amount in Visualsoft, the Stockton-on-Tees ecommerce platform provider.

Visualsoft has more than 280 staff and services more than 1,000 customers and generated £18.5m in revenue last year.

The company said that its growth has been further accelerated by the impact of coronavirus, as retailers invest more in their online offerings.

Dean Benson, CEO at Visualsoft, commented: “Over the past two decades Visualsoft’s world class technology and passion for innovation has consistently disrupted the eCommerce landscape.

“I am delighted to have partnered with Livingbridge and we will now work in collaboration to further accelerate growth and strengthen our position as an industry leader.”

Mark Advani from Livingbridge said: “Visualsoft provides a functionally rich, high service e-commerce platform solution to its customers.

“It is ideally positioned to capitalise on the accelerated shift to online retail and the rise in independent retailers and progressive brands.

“We are excited by the prospect of working closely with Dean Benson and the management team to help Visualsoft serve more brands and retailers – both directly and through its expanding network of channel partners.”