Yorkshire nursery retailer opens new distribution warehouse after 40% sales growth

A Yorkshire nursery retailer has announced that it is opening a new distribution warehouse as its sales hit new highs.

Kiddies Kingdom, based in Dewsbury, is opening the new warehouse after its best sales period to date, having seen a 40 per cent growth in sales in the past year.

The new 47,864 sq ft unit will be the company’s biggest warehouse and will consolidate its existing seven other warehouses into one space.

Mohammed Patel, managing director of Kiddies Kingdom, commented: “Expanding our warehouse space is a crucial step in our growth strategy, so we can continue to support new and expectant parents at a time when they need us the most.

“We have seen an influx of customers shopping online for their baby essentials and expanding our warehouse space will have a massive impact on the speed and efficiency of our operation.

“Increased storage will mean faster picking and packing as well as later cut off times for next day delivery options.

“We will have capacity to buy stock in much higher quantities which means more opportunity to offer deals and promotions on products.

“As a team, we have had to adapt very quickly to the changes brought on by the Covid-19 lockdown and are proud to be taking this swift expansion in our stride.

“The acquisition of this new space, demonstrates the serious investment we are making in our infrastructure to become the nations ‘go to’ point for baby shopping.   “The unit is set to be in full operation by January 2021 and is set to create a raft of employment in the local area.”