London vegan kebab creator to expand into North with "biggest site yet"

A London vegan kebab eatery has announced that it will expand its portfolio to Northern England in January 2021.

What the Pitta, which launched in Shoreditch in 2016, was founded by Cem Yildiz and Rojdan Gul.

Its new site will be the fifth restaurant in its portfolio, following on from three in London and one in Brighton.

The Turkish-inspired brand was recently the UK’s number one kebab at the British Takeaway Awards, and will open its Manchester restaurant on the January 8.

Cem Yildiz, co-founder of What The Pitta, said: “Manchester feels like a huge step forward for What The Pitta.

“The site will be our biggest brick and mortar site yet, and to finally open during what we hope is the tail end of this pandemic fills us with optimism for the future. Not just us, but hospitality as a whole.

“Manchester is my favourite city outside of London, with such an incredible food scene. We can’t wait to be a part of that and hope the city welcomes us with open arms ready for their vegan kebabs.”