Electric bike retailer rides onward with new London store

A UK electric bike and scooter retailer has announced that it is creating new jobs as it opens its fifth London location.

Pure Electric, which has 16 stores across the country, will create seven jobs with the opening of its new Tooley Street shop, near London Bridge.

The company has also confirmed its plans to open new locations in Paris and Madrid, aiming to open at least 10 shops in both countries through the course of 2021.

Peter Kimberley, CEO of Pure Electric, commented: “This is such an exciting time to be working in an active travel business.

“Pure Electric has benefited this year from an unstoppable revolution in demand for e-bikes, e-scooters and for bike servicing.

“For all sorts of reasons, 2020 has been an extraordinary year; for Pure Electric it has been a year of phenomenal growth.

“Our colleagues have worked flat out opening shops, servicing bikes and looking after our customers.

“So we’ve decided to buck the usual retail trend of Boxing Day high street sales and we’re giving them all an extra day off; we think everyone could do with a bit of break over Christmas.”

“It’s going to be full steam ahead in 2021: We’re looking to open further stores in the UK and dozens more across France, Spain and beyond as we expand into Europe.”