Member Article

New website and senior appointments set to deliver for VROMO

VROMO, a fast-growing software provider dedicated to restaurant food delivery, has launched a new website and announced the appointment of senior-level staff as it continues its ambitious growth plans in the UK, the US and Australia.

The company – whose impressive client and partner list already includes Burger King, Square and Olo – offers optimised delivery specifically for the food industry via its ground-breaking technology.

Following a surge in demand since the COVID-19 pandemic, the Dublin-headquartered business is gearing up for further expansion with a more customer-centric website design and digital functionality supported by a new Driver app.

Along with the appointment of Rashmita Khimji as Director of Finance and Gordon Walsh as Chief Operating Officer, this month VROMO also welcomed Lily Mulcahy and Federica Tedesco, who join the Customer Success team. Plans are also underway to expand the engineering team, as demand for new integrations shows no signs of slowing.

The launch of the new website and app and the expansion of the team mark the start of an exciting time in the company’s growth trajectory. According to Chief Executive Officer Alan Hickey:

“VROMO has experienced unprecedented demand in recent months from restaurant chains that are doubling down on delivery. Typically, our clients want our help in reducing their delivery costs, but they also want to take ownership of the delivery experience. Our software allows them to do just that by owning the brand messaging and delivery experience through branded order tracking for their customers.

“In addition to restaurant brands, VROMO is seeing an increase in demand from delivery companies such as OLO, which are using the software to help their clients to reduce delivery times and ultimately improve the efficiency of their self-delivery operations.

“The events of 2020 have seen a seismic shift for the food industry, and most players in this space have pivoted to delivery as a lifeline. However, the growth of this channel is only set to continue, even with restrictions eased. This means that restaurant brands that intend to maintain and grow their customer bases need to figure out how to manage a delivery solution that doesn’t hurt the bottom line.

“We have a deep understanding of the challenges faced by our clients when it comes to efficient food delivery. As the world’s only SaaS (Software as a Solution) solution dedicated to restaurant food delivery, everything we build is done to improve the delivery operations of our clients. With that, we don’t let ourselves get distracted by other delivery verticals.”

Alan Hickey added: “Following the acquisition of Australian tech company Spatula.io in 2018 and equity financing in 2019, VROMO has been building partnerships with some of the world’s leading brands in food and delivery – and the launch of the new website and app and the new people we’re recruiting mark a step-up in the pace of growth.

“2021 is going to be a busy year for VROMO as we help more restaurant brands to strip out many of the traditional inefficiencies associated with food delivery and ensure the customer enjoys an exceptional experience.”

This was posted in Bdaily's Members' News section by Kirsty Hunt .