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Digital marketing analytics platform among UK’s most innovative tech start-ups following industry award win

A growing digital marketing analytics platform has been crowned as one of the winners of a prestigious award recognising the very best innovations that the tech industry has to offer.

Leeds-based firm Beaconsoft was named by Tech Nation among Yorkshire’s top five innovative, early-stage tech companies in its third Rising Stars competition.

The Beacon solution is a marketing analytics platform that helps users manage and improve their campaigns. It monitors campaign traffic across all channels in one dashboard, with click fraud detection enabling users to understand exactly how much of their digital advertising budget is wasted by bot clicks and ultimately distorting results.

Unlike competing optimisation and analytics platforms, Beacon is the only tool on the market that tells users exactly how much of their budget was wasted on bot clicks, enabling organisations to optimise spend and transform digital ROI based on data they can trust.

The five regional winners from each region and nation across the UK have been selected by a panel of industry experts and the companies are considered tech leaders within their respective regions.

Beaconsoft will now join the other regional winners from Yorkshire in competing against 50 other companies from across the UK in an effort to win a Rising Star in February 2021.

The competition culminates in the top 20 companies being showcased online and promoted to a curated audience of investors, corporates, influencers and the wider tech ecosystem.

Following that, the judges will deliberate over the final 20 companies, choosing 10 to be named as next year’s Rising Stars.

Nigel Bridges, CEO and Co-founder of Beaconsoft, said: “We’re delighted to be selected as a Regional Winner. Having spent the last couple of years developing what we believe is groundbreaking technology, and gaining validation through early sales traction, we are now at the point of looking at accelerating our growth. The timing is therefore excellent as we will be looking at our next investment round in 2021 to “go big” and address a very large and growing global market.

Listed by Tech Nation as one 16 top AI companies to watch out for in 2020, Beacon is part of software development group, Beaconsoft Limited.

The firm is driven by a proven board of directors with extensive experience in the tech and artificial intelligence sectors, supported by seasoned investors that recognise the potential of the Beacon platform.

This was posted in Bdaily's Members' News section by Ruth Jones .