Korean chicken and beer brand toasts new flagship eatery in London’s West End

A Korean chicken specialist has announced plans to launch a new flagship venue in the heart of London’s West End.

Property firm Shaftesbury has confirmed the signing of Korean chicken brand Wing Wing for a new flagship restaurant in Chinatown.

Wing Wing takes inspiration from Korean food and popular culture, with a dining offer focused on ‘Chimaek’ – a combination of chicken and maekju, the Korean word for beer.

Spanning 2,500 sq ft across three floors, the Chinatown eatery will be Wing Wing’s flagship location and their third in the capital following Tavistock Square and Hammersmith, and will also feature event spaces and KTV karaoke rooms.

Carl Kjellqvist, managing director at Wing Wing, explained: “Wing Wing brings two Korean institutions together – food and music.

“Our signature, hand-glazed crispy chicken has been incredibly popular since we started in London a few years ago, and we cannot wait to open the flagship restaurant in Chinatown, in the heart of cosmopolitan London and the ideal place to have a flagship for any East Asian brand.”

Julia Wilkinson, restaurant director at Shaftesbury, added: “Chinatown London has demonstrated resilience in a tough year, and maintained its position as the primary destination for East Asian operators in London’s West End.

“Following the opening of Japanese patisserie Sakurado late last year, the signing of Wing Wing exemplifies this, and we are excited to add some Korean food and culture to the ever-popular Charing Cross Road, a key gateway to Chinatown London.”