Pride in London at Piccadilly Circus
Image Source: David Jones
Pride in London is one of the events that Feast It has worked on.
Chloe Shakesby

Events 'boom' on the horizon as booking platform raises £1.7m funding

A London event booking marketplace has announced that it has raised £1.7m as it prepares for an events ‘boom’ post-pandemic.

Feast It, which has worked on events such as Pride in London and parties for A-list celebrities, has raised the funding in a round led by MAHR Project, former Co-op CEO Richard Pennycrook and ex-CFO of Arm Holdings, Tim Score.

The company, which has contributed to private parties for Taylor Swift and Angelina Jolie, reported that it has seen “explosive growth” in virtual events towards the end of 2020.

Digby Vollrath, co-founder of Feast It, commented: ‘There was a big shift in people’s attitudes towards virtual events in the latter half of 2020, as people realised that interactive activities such as cooking classes, escape rooms or cocktail making lessons can be engaging and great fun.

“As we go into another lockdown and the continuation of remote working, virtual events are here to stay and we’re going to make sure the very best experiences are available on Feast It.’

Hugo Campbell, also co-founder, said: ’Right from the start of the Covid crisis, we were aware that there would be severe and wide-ranging damage to the events industry.

“However this is a £90bn portion of the UK’s economy and it’s always been clear that it’s just too big to fail.

“We’ve made sure that we’ve grown Feast It out to help customers and suppliers on the other side of this because let’s be honest, people are going to want to let loose on the other side of this and we’ve made booking suppliers for your event as easy as booking a holiday!’

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