London data management platform raises $10m with sights set overseas

A London data management platform has announced that it has raised $10m in its latest funding round as it aims to expand abroad.

Snowplow, which manages behavioural data, saw the multi-million dollar Series A2 funding round led by technology investor Atlantic Bridge.

The funding will help to drive the company’s expansion in the US, Europe and Asia, as well as accelerating its product roadmap for data teams.

Alex Dean, CEO and co-founder of Snowplow, commented: “2020 was a challenging year for everybody - but at Snowplow we saw more and more businesses realizing the need to unify customer behavior across all platforms, in a way that isn’t dictated by packaged vendors.

“Having maintained our growth curve through last year, we are excited to accelerate our global expansion with this new funding from Atlantic Bridge and MMC.

“Kevin and the Atlantic Bridge team have a deep understanding of the cloud data market and real intuition around scaling enterprise software businesses, so it felt like a great fit. We look forward to seeing what 2021 holds.”

Kevin Dillon, managing partner at Atlantic Bridge, commented: “The value of behavioral data is widely acknowledged but it has taken Alex and Yali’s vision to allow companies to understand and leverage their data within the context of their own unique products and use cases.

“Snowplow is well-poised to become the principal building block for behavioral insights and smarter decision making. We’re excited to be part of the journey.”

Ollie Richards, partner at MMC Ventures, said: “The data infrastructure market is evolving quickly and effective management of behavioral data is a core component for any enterprise looking to optimize its digital channels and build a world class foundational data layer.

“The company’s success and impressive list of clients across various sectors highlights the appetite for Snowplow’s products and we’re looking forward to continue supporting Alex, Yali and the Snowplow team on the next phase of growth.”

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