Member Article

Auction house Pugh launches technology platform to support estate agents

Property auctioneer Pugh, which has 11 offices across the UK, has unveiled bespoke new technology designed to support its nationwide partnership network of estate agents.

The new platform has been developed to provide state-of-the-art free technology to estate agents that are part of the Pugh network. The partnership was launched in 2020 by the auction house to enable agents to securely sell properties that are unsuitable for sale by private treaty or require an immediate, unconditional sale.

Designed by strategic digital agency Bespoke, Pughs new offering features a ‘partner portal’ online hub for agents to access training materials, videos, marketing downloads and submit new properties for auction.

Pugh associate director Will Thompson, who heads the new network, said: “We are really excited to have developed technology that not only allows us to collaborate with our partner agents in the most efficient way for them, but also enables them to work directly with their own clients and ensure they stay at the forefront of the market.

“It has never been more crucial for agents to be able to access new revenue streams from properties and the partner portal is a simple way to refer a property to Pugh for auction, with unlimited users and varying levels of access.”

Pugh’s technology enables partner agents to directly submit properties for auction online themselves at any time, as well as seeing the status of their auction properties in real time.

Mr Thompson added: “We are also providing a white-label microsite to our partner agents so that they can easily advertise the auction properties they have for sale at a Pugh auction. The site is branded with clients’ own colours and logos, so it really is seamless and has been developed to promote their brand.”

Since the onset of the coronavirus pandemic in March, Pugh has sold lots totalling over £35m at its auctions, which have been held on the firm’s online platform. In 2019 it offered over 1,000 lots for sale at its auction venues, achieving an auction success rate of over 85% and generating over £90m in sales for clients.

This was posted in Bdaily's Members' News section by Emma Kilmurray .