Member Article

The Trade Desk announces Phil Duffield as new Vice President, UK

Global advertising technology leader, The Trade Desk, today announced the appointment of Phil Duffield as Vice President of the UK. Based in London, Duffield will be responsible for leading The Trade Desk’s business and operations to help drive scale and growth within the United Kingdom. He reports to Philippa Snare, Senior Vice President of EMEA.

Duffield joins The Trade Desk from Adobe, where he held the role of Managing Director, leading the Ad Cloud business for Adobe across EMEA. He has an in-depth knowledge of programmatic garnered from over 15 years’ experience in the ad tech industry. Phil has worked in the UK, the US and in Australia, in roles including AOL International’s Head of Advertising and Adap.tv’s International Senior Vice President. He has also consulted for the successful start-up Samba TV in California.

“Over the last few years, The Trade Desk has cemented its position as the leading independent demand side advertising platform,” said Philippa Snare, Senior Vice President, EMEA. “We are delighted to welcome Phil as we look to scale our growth globally. His wealth of experience and knowledge of the UK advertising technology industry will be invaluable in supporting our continued growth in this key market.”

“Programmatic is an incredibly exciting space to be in right now as more and more businesses recognise the value of data-driven advertising,” added Phil. “I’ve long admired The Trade Desk’s mission to make advertising better for everyone – from consumers and brands to publishers, so I’m excited to be a part of the team making that philosophy a reality”.

This was posted in Bdaily's Members' News section by The Trade Desk .

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