Leeds flooring company sees sales rise by 43% as home improvement demand increases

A Yorkshire flooring company has announced that it has seen sales soar by more than 40 per cent over the past year.

Stories Flooring, based in Leeds, has seen sales increase by 43 per cent as lockdown drives demand for home improvement.

The company has also recorded a 63 per cent increase in organic traffic, coinciding with the firm’s rebrand from Lifestyle Flooring UK.

Yarl Christie, founder of Stories Flooring, commented: “The past year has been a rollercoaster ride unlike any other, but we’ve been overwhelmed with the public interest in interior design and the feedback we’ve had since we rebranded back in October.

“Our new site has allowed us to connect with our customers on a personal level and allows them to tell their own story by finding the perfect flooring solutions for their living space.

“We’ve had customers tell us that DIY has been a form of escape during difficult times, and the only thing that’s kept them sane.

“There’s also been a marked rise in the number of people building their very own bars at home, which is unsurprising given the fact that our favourite bars and restaurants have been closed for the best part of a year.

“It’s also been great to help do our bit in boosting the local economy with our recent recruitment drive and I’m confident our new team is more than capable of taking Stories to the next level.

“Transforming homes into something our customers can be proud of is our number one priority and partnerships with the likes of Kahrs enables us to deliver the all-important wow-factor.

“I’m optimistic that 2021 will end up being a better year for all of us and look forward to growing the team over the next few years.”