North East marketing tech firm secures £1.75m investment from UK finance provider

A North East marketing technology company has announced that it has seen a £1.75m investment led by a UK finance provider.

Leaf.fm has received the six-figure investment from a round led SME finance provider Maven Capital Partners through its North East office.

The North East Development Fund provided £1m of the funding, with a further £750 through the Future Fund, backed by the British Business Bank.

The funding will enable Leaf to invest in its engineering and data science teams, sales and marketing activities and expand its Newcastle operations.

Peter Smith, investment associate at Maven, commented: “The social ad space is constantly evolving, and organisations must remain dynamic to ensure more than ever that they are engaging customers and creating bespoke experiences to satisfy those customers.

“Leaf is helping businesses cost-effectively acquire and retain high-value customers in what is an increasingly competitive environment.

“Gilbert [CEO of Leaf] has built an impressive business and we are delighted to support the business as it enters an exciting new phase of growth.”

Gilbert Corrales, CEO of Leaf Grow, said: “Leaf has grown significantly in the last two years with very little capital investment.

“The whole team is excited about what we will achieve with the additional backing from investors and we are really pleased to welcome Maven as part of this round.

“It is an exciting time for us, and we are experiencing very strong commercial traction from clients all over the globe.”