Market engagement platform secures $13m Series A investment

A market engagement platform specialising in online and in-person events has closed a multi-million dollar funding round.

Grip has secured $13m in a new investment round, bringing its total investment to date to $14.5m.

Founded in 2016, Grip specialises in networking for virtual and in-person events, and has worked with the likes of Reed Exhibitions, Messe Frankfurt, VentureBeat, and TechCrunch.

The Series A round was led by London-based growth equity fund Kennet Partners, and aims to support the firm’s plans to grow its proposition to meet a growing demand for virtual networking.

Tim Groot, CEO and founder of Grip, commented: “Our mission is to empower organisers to bring professionals together to advance industries. This funding round is going to enable us to take the experience to a new level, leveraging our extensive industry-leading platform, offering unique value for Virtual, Hybrid and In-Person events.”

“I’m humbled and thankful to our clients for trusting us and working with us to achieve this milestone. We’ve raised the round for them, to make our platform better. We’re going to invest heavily in our product and global expansion to support organisers across the world in the continued digitization of their business and empower them to succeed in this new reality.

“Now, more than ever, we must do everything possible to help professionals connect in useful and meaningful ways.”

Hillel Zidel, partner at Kennet and Grip board member, added: “Grip’s ability to organise virtual events with a key focus on networking has meant that the company has seen tremendous growth over the last year.

“Event organisers and their clients have been able to remain connected with their customers despite the constraints on in-person events.

“As live events resume in the future, Grip is extremely well positioned to continue to assist event organisers through the provision of software solutions supporting live, virtual and hybrid events.”