Groundworks firm paves path to future with Leeds United partnership

A Yorkshire paving company has announced that it has agreed on a new partnership with Leeds United.

Yorkshire Pro Paving, a family-run paving and groundworks company, will become an official Leeds United Business Club partner until the end of the 2022 Premier League season.

The partnership aims to promote Yorkshire Pro Paving’s range of domestic and commercial paving and groundworks services to Leeds United’s fanbase.

The Leeds United Business Club is managed by Eleven Sports Media, who work with the club and regional businesses to create partnerships that help them connect with local fans.

Tom Armitage, owner of Yorkshire Pro Paving, commented: “I’m a Leeds fan, of course, and have spent many years cheering the team on from the Kop, together with my three sons who in the future hope to be a huge part of the business.

“However, the reason we partnered with the Leeds United Business Club was because of the huge platform it provides for us to share our range of services with both domestic and commercial customers.

“Football is a great leveler, and the Business Club platform gives us the opportunity to reach out to a wide audience, which reflects the huge range of services we offer.”

Eleven Sports Media’s Jordan Wilson added: “Yorkshire Pro Paving is a great example of a local business which has grown organically by working hard and delivering high quality.

“We’re excited to welcome them as a Leeds United Business Club member to help the company grow.

“As a business club member, we’ll continue to work closely with Yorkshire Pro Paving to help them reach their audience using powerful digital channels, including high impact LED in the stadium, to reach fans watching on TV, as well as targeted social media and numerous other channels.”

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