New zero waste refill shop is 'first of its kind' in London's Carnaby

A new zero waste refill shop has opened in London’s Carnaby as demand for environmentally friendly products climbs.

Real estate investment company Shaftesbury has announced the opening of Earthly Matters, a new zero waste refill shop located at 5 Newburgh Street in London’s Carnaby.

The store will be the first of its kind in the neighbourhood, and will cover 844 sq ft space with an extensive range of organic, allergen-free and environmentally friendly products including fresh and dried groceries, health supplements and toiletries.

Foods such as nuts, grains, and breakfast cereals are available to purchase alongside immune boosting vitamins, vegan proteins, and nutritional powders.

Samantha Bain-Mollison, retail director at Shaftesbury, commented: “We are delighted that Earthly Matters, a zero waste refill shop selling an extensive range of organic, environmentally friendly and allergen-free products including foods, supplements and toiletries has chosen Carnaby to open their store.

“The brand brings a unique product offering to the area and builds on the sustainable initiatives in Carnaby, it is a great fit for the Newburgh Quarter and the Soho community.”

Audrey Kelly, founder of Earthly Matters says: ‘We are really excited to open Earthly Matters in this exciting and vibrant location. We are a small independent business providing eco-friendly refillable products with a friendly customer environment.’