London travel tech startup acquired in aviation analytics firm deal

A London travel technology startup has today announced that it has been acquired by an aviation analytics company.

Migacore, which specialises in advanced machine learning, has been acquired by aviation analytics firm Cirium.

Following a series of airline trials, the Migacore team and technology are joining Cirium, which is part of RELX, to help to scale its capabilities.

The Migacore team will not only gain access to Cirium’s data and resources, but also to the group’s commercial reach across global aviation.

Kevin O’Toole, Cirium’s chief strategy officer, commented: “The airline industry has been experimenting with new sources of demand data for some time, but the pandemic has now made this an absolute necessity. Past booking patterns today give virtually no guide to current demand.”

“Migacore is not alone in looking for new demand signals, but it really stands out. Their airline partners were clearly impressed with how the team had taken time to understand and integrate with the highly automated workflow around Revenue Management. And we were impressed too.”

“Integrating our forecasting capabilities into the Cirium portfolio will bring forward the new model that the market has needed for some time, allowing airlines to better forecast the intent to travel.

Abheer Kolhatkar, Migacore’s CEO and co-founder, said: “Ultimately that means better matching between market demand and the airline offer, which should be good for travellers and carriers alike.”