Member Article

juice® powers in to 2021 with record sales

January data from GfK market research reveals that juice® mobile phone accessories manufacturer remains the market leader in the 2021 Market Update.

This forward thinking, dynamic brand just keeps surging forwards and showing some of the biggest names in the industry that they are a force to be reckoned with.

The January 2021 Market Update revealed that juice® held its greatest share in the company’s history for their Apple lightning cables and Type C cables and have held on to their spot as market leader.

juice® also saw a surge in powerbank sales, selling more powerbanks than battery manufacturers Duracell and Energiser combined in January alone.

After becoming the first mobile phone accessories manufacturer in the UK to remove all single use plastic from its packaging in 2020, the sales of the powerbanks in the new packaging has almost doubled from 9.3% to 18.4% in just 12 months!

To encourage customers to join them on their mission to ‘do the right thing’, juice® ensured the new packaging across all its products came at no extra cost, and the brand subsequently saw its market share double from December 2019 – December 2020.

CEO of juice®, Jolyon Bennett, responded to the January sales figures: “As a business, we are always blown away to be up there with the massive names in the industry, but to hold on to our market leading position for our sales of Apple lightning cables and Type C cables is both humbling and awesome!

We have also been keeping our eye on our sales figures since removing all single-use plastic from our packaging and we continue to feel justified and proud for taking this huge leap to help the planet. A big shout out to our customers who have responded better than we could have imagined, as reflected in the sales figures. This really proves that consumers are becoming more conscious about sustainable purchasing and do care about the ethical manufacturing of products, including their packaging. “

Juice is adamant that products do not have to be wrapped in a brown paper bag to be sustainable and believe that customers want to buy an attractive, quality product. The brand fully understands it cannot single-handedly create a waste-free world but is adamant that if everyone started by making the smallest of changes, this would eventually make a big difference.

Such is this brand’s dedication to its shift towards ‘doing the right thing’ that juice® rolled out an incentive to other brands by extending its 100% recyclable packaging to UK retailers to use within their own label ranges, with Tesco being the very first brand to opt into the incentive scheme.

This was posted in Bdaily's Members' News section by Andrew Deer .