Yorkshire vitamin retailer grows strategic footprint with Netherlands acquisition

A Yorkshire vitamin retailer has reported that its revenues will grow to more than £18m as it acquires a majority stake in a Dutch firm.

Bigvits, which is an online vitamins and supplements retailer, has secured a majority stake in By Nature, a health product retailer based in the Netherlands.

The company said that the acquisition will grow revenues across the group to over £18m this year, and that it provides a “strategic footprint” in the EU following Brexit.

Will Brennand, joint managing director of Bigvits said: “The health and wellness sector is experiencing strong global growth from increased consumer awareness and a focus on personal health and wellness due to Covid-19.

“We’ve been working with By Nature for a number of years and Bigvits is delighted with the acquisition.

“We are extremely excited to build on their European success and to grow our businesses together.”

Patrick Leu, CEO of By Nature, added: “We have a number of exciting opportunities to pursue and we look forward to putting our plans into place alongside Bigvits.

“It is very much business as usual for both companies and our focus now is targeting further European growth.”