Partner Article

Eden Appoints New Head of Digital & Social

Nottingham based Eden Public Relations has expanded its team with the appointment of Anna Bridgeman as Head of Digital & Social Media, who will lead the agency’s specialist social communications and digital marketing division.

Anna joins the business with over 8 years’ experience of regional, national and global digital marketing campaigns – with a particular focus on organic and paid social media strategies, SEO and content marketing – and a background in journalism, working at several London-based national magazines.

Eden is one of Nottingham’s longest established public relations agencies and will celebrate 21 years in business in 2021. The business has continued to extend its services in line with the evolving requirements for more complex yet consistent brand messaging across all marketing platforms in line with the increasing value placed on earned media above advertising.

Alongside leading the division internally, Anna will also continue to present digital marketing masterclasses across the UK on subjects of social media, digital marketing and brand in a wide variety of sectors – having had a vast amount of previous experience, including participation as a panellist at a Google event.

Kathryn Greenwood, Joint MD at Eden, said: “We have seen the digital marketing landscape change exponentially over the pandemic months as many clients and their customers have had to move almost entirely to new digital practices for communication and media intervention. Our response was to escalate plans already place to extend our social and digital services and find the right person to drive the new division. We could not be more delighted that Anna was willing to step into the role and make it her own. In fact, news of her arrival has already prompted some new conversations with existing and prospective clients.”

Anna commented: “I have known Kathryn and the team at Eden for some time so understood the strengths of the business and alongside that the potential of extending their digital and social media offer. There is a culture of ‘change is good’ at the agency, which is rarer than you might expect, even in the creative industry. And being given the support and the space to build a complementary service model alongside the public relations team is an extraordinary opportunity. This is the new form of integrated communications, where high value, consistent and on brand content, across media, social and digital use is going to the win the day, pre and post lockdown.”

Eden Public Relations was established in 2000 and is located in the heart of Nottingham’s Lace Market. The Consultancy provides public and media relations, digital and social media management to a broad range B2B and B2C clients across the Midlands and beyond.

This was posted in Bdaily's Members' News section by Lydia Skerritt .