Chloe Shakesby

Luxury pet brand sets tails wagging with "indulgent" London concept site

A pet lifestyle brand has announced that it is set to open up a new boutique concept site in London.

Love My Human, which is styled as a luxury pet brand, has signed with Sloane Stanley for the opening of its new ‘Townhouse’ on King’s Road.

The site, which will open in July, will span three floors and will encompass a dog-friendly cafe, a ‘doggie daycare’ and a floor of pet therapy treatment rooms.

The cafe, on the ground floor, will offer food for pets as well as their owners, with dog-themed sandwiches and ‘puppachinos’.

Therapy treatments at the Townhouse will include dietary consultation, acupuncture and red-light therapy.

The Townhouse will be 1,810 sq ft, and is located close to the brand’s existing retail store and grooming parlor, also on King’s Road.

Jenny Matthews, founder of Love My Human, commented: “We are so excited to be embarking on our second luxury pet offering on the King’s Road following the success of our original boutique as well as our online business.

“With more people spending time at home and choosing to take the leap into pet ownership, our clientele have become increasingly well-engaged with our brand as we recognised the demand to grow our pet community.

“We enjoy meeting all of our furry clients and their parents, and feel The King’s Road is the perfect place to continue to grow our brand.

“We can’t wait to launch the Townhouse to the public, delivering a brand new extra indulgent pet care offer to Chelsea.”

Hannah Grievson, head of property at Sloane Stanley, commented: “The King’s Road attracts a vibrant, affluent clientele with a passion for pets, and just like their human owners, their furry companions have very discerning tastes that need to be fully catered for.

“The signing of the Love My Human Townhouse responds to the needs of our community (both two and four legged) and bolsters the iconic and creative offering across the estate and within Chelsea.

“We are delighted that the brand has chosen to evolve their concept with us and expand into a much anticipated second site.”

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