Hull holiday home specialist invests £750k in new site to keep up with "booming" demand

A Hull holiday homes company has announced the opening of its third showground in response to the “booming” popularity of staycations in the UK.

Willerby, which already has sites in Hull and Livingston, is opening its third site at Southport.

The company has invested £750k in the new showground, which it expects to see a “bumper spring” due to travel restrictions.

Peter Munk, CEO of Willerby, said: “This is a very exciting step in Willerby’s journey, as we celebrate our 75th anniversary year.

“We are very proud of the company’s history and rich heritage, but it is important to always look forward.

“The opening of our wonderful new showground, in a prime location for the holiday home industry, comes as the country begins to open back up after an incredibly challenging time.

“It has also been a period when many people have realised that spending time with family and friends is what really matters to them and, in this respect, the UK staycation has never been more appealing.”

“At a time when many people are looking at how they can make the best and most enjoyable use of their time, the positive impact short breaks can have on mental health are being widely acknowledged.

“Many people are considering buying a holiday home for the first time and, as a trusted brand with a strong tradition and reputation, we can help them make the best decision for themselves and their families.

“Our new showground also provides a great opportunity for Willerby to help the industry showcase what a truly fantastic and beneficial lifestyle holiday home owners enjoy.”