Monsoon announces plans for 30 stores with opening of new London boutique concept

A high street fashion brand has announced that it is opening a new boutique store concept in the centre of London.

Monsoon, which has 181 stores across the UK along with its sister brand Accessorize, is opening the new concept store today (12 April) on Marylebone High Street.

The company has said that this is the first in a series of new boutiques, with more than 30 planned for locations across the UK and Ireland.

The new store will feature a selection of products from Monsoon’s women’s, childrenswear and homeware collections.

Peter Simon, founder of Monsoon, commented: “We are tremendously excited to open our first new boutique store concept.

“This has been a difficult year for everyone, but difficult times can inspire creativity, and that has certainly been true for us: this store is a bold new expression of Monsoon, taking us back to our roots and celebrating the joy and colour that is so rich in our heritage.

“This project has been a bright light for us over the past year and represents all the energy and passion that we put into our product and shows the direction for the brand.

“We are committed to retail, the experience and joy it can bring, and are really excited to see stores reopen, to welcome our customers back and to introduce them to our new boutique.”