Recipe box brand cooks up expansion plans after cracking £700k crowdfunding target

A London recipe box brand has announced that it is gearing up for expansion after exceeding its £700k crowdfunding target.

The Cookaway, which serves consumer and corporate customers such as IKEA and Dyson, has overtaken its £700k funding target via a campaign on Seedrs.

The funding will allow the brand to expand its D2C and B2B offering and grow its platform, including more chefs and dishes.

As well as building on the company’s existing offering, The Cookaway plans to use the funding to unlock new revenue streams, including membership opportunities, new food-delivery formats and ancillary products, such as kitchen equipment and ingredients.

Sahil Verma, CEO and co-founder, commented: “We’re not just disrupting the current model but instead creating a new, evolved category that combines world food, engaged communities, great experiences and amazing content.

“Our chefs and products are full of soul and passion and with them, we create joyful and fun cooking experiences for our customers.

“Our latest round of funding will enable us to grow our platform to support a bigger community of amazing chefs so we can offer an even wider range of authentic dishes and cook-along events for people to enjoy.”