Chloe Shakesby

Yorkshire grocer set to double headcount with new warehouse expansion

A Yorkshire greengrocer has announced that it is doubling its headcount as it moves into larger premises.

The Green Berry, in Horbury, has more than quadrupled its turnover since 2017 and has served more than 50,000 customers over the past ten months.

The company, which employs a team of six, will be doubling its staff this year, as it expands into new warehouse premises this summer, which it says will support the growth of its online services.

Simon Fishwick, founder of The Green Berry and former soldier, commented: “Working in Iraq was extremely dangerous, and I lost a lot of friends there.

“The challenging environment in which we operated was also strangely exciting and I found myself craving a return to the action.

“I knew if I was going to have real purpose in civvy street, I needed to find an anchor, which is what brought me back to my hometown of Wakefield. When I saw the local greengrocer was for sale, I dived straight in.

“It’s been a very steep learning curve. I haven’t had a day off since 2019 and regularly work more than 100 hours a week, and even delivered on Christmas Day, but I’ve loved every minute of it and the feedback we receive from the local community is fantastic.

“I run it like a military operation and although our price points are a little higher than the supermarkets, our products are much better quality and fresher, as well as coming in eco-friendly packaging wherever possible.”

Looking to promote your product/service to SME businesses in your region? Find out how Bdaily can help →

Enjoy the read? Get Bdaily delivered.

Sign up to receive our popular Yorkshire & The Humber morning email for free.

* Occasional offers & updates from selected Bdaily partners

Our Partners

Top Ten Most Read