Sleep.8 is launching a new store in Chelsea.
Chloe Shakesby

Sleep technology specialist launches debut central London store

An international sleep technology company has announced that it is launching its debut central London location.

Sleep.8, which has stores in Kent and Romford, is opening the new shop in Chelsea, at a 1,336 sq ft building on King’s Road.

The company provides bespoke solutions to customers for sleep-related challenges, including high-tech beds, temperature-controlled pillows and dream-enhancing sleep aids.

Sleep.8 will be leasing the building from property firm Sloane Stanley, which has also signed Libby Blakey Designs and Mews Furnishing on the same street.

Hannah Grievson, head of property at Sloane Stanley, said: “Throughout lockdown we have seen an increased focus on interior design, and sleep wellbeing amongst our customers.

“The store launch of sleep technology and home furnishings brand Sleep.8, complemented with interior pop-ups Libby Blakey Designs and Mews Furnishings highlights our responsive shops on demand leasing strategy.

“Taking inspiration from pop-ups, we are able to curate a relevant and blended offer that provides brands with flexibility adapting seamlessly to consumer desire and trends.

“Each of these brands gives retail a timely boost, with their entrance to the King’s Road coinciding with non-essential retail reopening nationally, and we are confident they will be strong performers across the estate.”

Musi Chayla, Sleep.8’s UK CEO, added: “Our Chelsea store is our first in central London and we are thrilled to be launching in such an iconic location.

“Having a bricks and mortar store allows us the opportunity to really educate consumers about their sleep, which is critical to our physical, emotional and mental wellbeing, particularly amid the pandemic.

“Our brand is all about delivering bespoke, tailored solutions to consumers and although our online presence is strong, we believe in the importance of the high street, which is an ethos that we feel Sloane Stanley strongly embodies too.

“We are so pleased to bring Sleep.8 and our focus on sleep and wellbeing to the King’s Road and look forward to developing a strong customer base in this thriving, creative and evolving area.”

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