International rugby players George Kruis and Dominic Day, co-founders of Fourfive.
Chloe Shakesby

Rugby stars' CBD brand attracts six-figure investment for expansion

A CBD and nutrition brand launched by two rugby stars has announced that it has secured a six-figure investment for expansion.

Fourfive, based in London, was launched by rugby players George Kruis and Dom Day to retail vitamin supplements and CBD products.

The company, which also runs a programme of supporting athletes for life after sport, received the funding from a range of sports and business professionals, including England cricket player Jason Roy.

The funding raise will be used to further expand the brand’s sales programme into retail and increase its marketing activity.

Dom Day and George Kruis, co-founders of Fourfive, commented: “Our journey so far has been nothing short of amazing.

“Both the CBD and nutrition lines we have developed are premium quality and our customers love them.

“Our growth has been spectacular and we’ve already had three offers to buy the company at very tempting valuations.

“We think we can create even more value for our private investors before we go for a Series A round.”

Jason Roy, international England cricket player, said: “What really attracted me to investing in fourfive was not only the passion fourfive has around striving for the best products but also the efforts that are going into “off-field” areas such as supporting athletes transition and grass roots sports charities.

“I am excited to be part of the journey along with so many other interesting investors.”

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