Member Article

Huel eyes global growth with new Commercial Director - hits milestone of 150m meals sold

Lisa Marçais joins Huel in the newly created role to support international expansion

Hertfordshire based nutrition brand Huel, one of the fastest growing companies in the UK, has appointed Lisa Marçais as Commercial Director, to lead its expansion internationally.

In this newly created role reporting into CEO James McMaster, Lisa is responsible for driving commercial strategy to deliver best in class customer propositions in the market and build a high performing commercial function, to continue to accelerate Huel’s growth globally.

Lisa has over 10 years of experience in online retail, helping fast growing companies expand. She joins Huel from ASOS where she held a number of senior roles, most recently as Head of Europe and led the company’s strategic development. She brings with her extensive experience of strategic planning, customer proposition, digital transformation programmes and integrated business planning.

Lisa Marçais commented: “It’s a privilege to be joining the team at Huel to lead the brand’s international expansion. It’s a really exciting time for the business as we continue to grow at pace, in our 5th year we delivered £72M sales with 43 per cent YoY growth and we have just hit an exciting milestone of selling 150m meals. These are all great signs that customers continue to seek food that gives them complete nutrition, while being affordable, convenient and better for the planet. I’m looking forward to growing the Huel business across the globe and making 100% plant-based food more accessible to customers, all the while making nutrition easier than ever.”

James McMaster, CEO at Huel adds: “Lisa brings with her years of leadership experience that will be vital in helping us to deliver our business strategy and our vision for expanding globally. Since our launch in 2015, we’ve gone from strength to strength and there is now a real need to enhance our customer proposition in each market. We believe Lisa is the best person to build on this fantastic base as we grow in 2021 and beyond.”

Huel is the world’s leading complete nutrition brand providing consumers with healthy and convenient meals, containing all 26 essential minerals and vitamins your body needs to thrive. Having sold over 150 million meals since launch, Huel is now the seventh fastest growing private company in the UK according to The Sunday Times Fast Track and sells over 100 meals a minute. Consumers can enjoy Huel in Hot & Savoury, powdered, ready-to-drink and snack bar form.

This was posted in Bdaily's Members' News section by Peter Callahan .