South African ethical lifestyle brand expands into UK with Leeds and London PR partnership

A South African lifestyle brand is partnering with a UK PR agency as it expands into the country.

Charlotte Rhys, an ethical bath, body and lifestyle brand, has teamed up with The Lucre, based in Leeds and London, as it launches in the UK.

Lucre has said that the Charlotte Rhys contract will strengthen its Home & Lifestyle division.

It will be launching the company’s full range to the UK’s health and wellbeing market through an ongoing PR and influencer programme.

Sophie Spyropoulos, owner director at The Lucre Group, said: “The Charlotte Rhys proposition fits perfectly with the current consumer market, as people seek ways in which they can be kinder to the planet.

“We’re delighted to have been appointed and are excited to support Charlotte Rhys in bringing luxury and ethical bath and skincare products to the UK market.”

Janet Rhys, co-founder and managing partner at Charlotte Rhys, commented: “It’s a very exciting time for our business as the brand expands into the UK market.

“Innovation is at the heart of what we do, and the Lucre team perfectly understood our ambitious vision.

“We’re confident that they’ll be able to increase the profile of the brand through an integrated communications strategy.”

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