grief
Settld aims to automate bereavement notifications and reduce end of life admin stress for grieving families and professionals who support them.
Jane Imrie

‘Deathtech’ startup secures six-figure seed funding to support grieving families

A new technology business aiming to take the stress out of the administration that follows a loved one’s death has secured six-figure funding.

End-of-life admin service Settld has closed its initial seed funding round with £500k of new investment, led by early stage investor SFC Capital.

Co-founded by County Durham mother and daughter team Julie and Vicky and Wilson, Settld aims to automate bereavement notifications and reduce end of life admin stress for grieving families and professionals who support them.

The firm, which is based in the North East with offices in London, saw its initial funding round close over-subscribed by £300k.

Settld’s CEO, Vicky Wilson, commented: “This investment is crucial in helping us to bring the Settld service to more families and professionals, improving our pioneering automated bereavement notification service, working closely with more service providers and expanding our portfolio of products.

“We are extremely encouraged not only to have quickly got the investment we sought, but to end up over-subscribed.

“That illustrates clearly that Settld has touched a pain-point in the bereavement process. We are delighted to welcome our new investors who will help us expand our reach.”

Ed Stevenson, investment executive at SFC Capital, added: “We are thrilled to be a part of the Settld journey. We invest in startups which provide innovative solutions, and unrivalled entrepreneurial spirit.

“We see that in the team building Settld into a service which will benefit bereaved families across the UK, and eventually around the world.”

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