London marketing company announces acquisition of baby brand review site

A London marketing company has announced its acquisition of the UK’s largest independent baby brand review site.

FanFinders, a performance marketing and consumer intelligence company in the parenting industry, has completed its acquisition of The Best for Baby, an independent review website for baby brands.

The addition of the brand to the FanFinders’ network, which includes Your Baby Club in the UK and US, will allow parents to see reviews on the latest brands and individual products, as well as the chance to leave their own ratings.

The company said that the acquisition cements it as one of the UK baby market’s fastest growing and innovative companies, following the news that Your Baby Club recently surpassed over 3 million members in the UK alone.

Alec Dobbie, CEO and co-founder of FanFinders, commented: “Through our expansive technology roadmap and now The Best for Baby platform, we are creating something unmatched anywhere else in the baby market.”

“Reviews remain a vital resource for many new parents when it comes to deciding on products for their baby.

“Through this acquisition, we will bring together an existing base of over 200,000 ratings on the latest brand products, and our exclusive offers, competitions and expert content. This furthers our mission of building the ultimate place-to-be for new and expectant parents in the UK.”

Adam Gillett, FanFinders’ chief commercial officer and co-founder, said: “It’s not enough to simply give members access to offers and discounts – parents want quality content, resources and functionality to support them during their pregnancy journey and beyond.

“Through our expansive technology roadmap and now The Best for Baby platform, we are creating something unmatched anywhere else in the baby market - for both our members and brand partners alike.”

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