Carluccio's announces plans to challenge Costa with 500 new cafe sites
An Italian restaurant chain has announced plans to open 500 new cafe sites over the next five years.
Carluccio’s, owned by Boparan Restaurant Group, has revealed the new cafe plans as it opens its first in the Caffè Carluccio’s chain at a St Albans Sainsbury’s.
The company said that it is aiming to roll out the concept in more Sainsbury’s stores, as well as travel hubs, city centres and neighbourhood locations across the country.
It said that its plan is to take on coffee shop chain Costa, creating a ‘genuine challenger brand’.
Satnam Leihal, managing director of Boparan Restaurant Group, commented: “We acquired Carluccio’s in May 2020 and are rebuilding the much-loved brand by evolving the concept whilst adhering to its authentic Italian routes.
“Our customers tell us they want Carluccio’s to be part of their everyday and as such we are delivering a multi-channel and multi-format strategy for the brand.
“With Caffé Carluccio’s offering two blends of the best quality Italian coffee, alongside an accessible all-day menu with sandwiches made fresh daily, we are elevating what a coffee shop in the UK can be.”
Supporting the brand is the Caffè Carluccio’s app, allowing ordering, delivery, menu access and location finding.
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