Member Article

Bliss Charity receives £6000 donation from Fabulosa

Bliss, the UK’s leading charity for babies born premature or sick, is delighted to have received a cheque for £6000 from the fragrance led lifestyle and cleaning brand, Fabulosa.

Earlier this year, Bliss and Fabulosa formed a unique partnership, and Fabulosa developed three exclusive beautiful ‘baby-inspired’ concentrated disinfectant fragrances including ‘Little Violets’, ‘Baby Powder’ and ‘Chamomile Cuddles’. Every time a Bliss product is purchased on the Fabulosa website, 25p is donated to Bliss.

Jen Sharpe, Fabulosa’s co-founder and Chief Fragrance Officer said, “We are so proud to be partnered with such an incredible charity. The exclusive Bliss range has been our top selling collection online this year, with each unit sold helping parents of premature & sick babies.”

Adam Burnett, Fabulosa’s Group Marketing Director, also commented, saying, “Due to the popularity of the exclusive Bliss products, we are excited about expanding the Bliss range this year. Feedback from customers about the range has been excellent and we are proud to be supporting such a worthwhile cause. Working in partnership with the charity has helped raise awareness for the excellent work they do, and the way they have navigated through the pandemic to continue to care for sick babies has been remarkable.”

Caroline Lee-Davey, Chief Executive of Bliss said: “It has been wonderful partnering with Fabulosa this year and we are grateful for their generous donation to our charity. Our life-saving work wouldn’t be possible without Fabulosa and all of our corporate partners. Everything we do at Bliss is focused on giving babies born premature or sick the best chance of survival and quality of life, and every donation helps make this possible. Thank you to Fabulosa for choosing us as their charity partner and to all their customers for purchasing the Bliss products from their website”.

This was posted in Bdaily's Members' News section by Lindsay Jones .