Partner Article

Mather & Co supports the redevelopment of The R&A World Golf Museum

Engaged by The R&A, leading design consultancy, Mather & Co, has supported the re-design of the interactive R&A World Golf Museum, formerly known as British Golf Museum, in St Andrews.

Responsible for several key areas of the Museum’s re-design Mather & Co worked alongside The R&A’s curators to develop fascinating storylines and themes, the 3D design of the exhibition, AV experiences and graphic design. The new design brings more interactive and digital experiences to the storylines than ever before, immersing visitors in the heritage of the sport and the amazing moments on the course.

Leanne Clydesdale, Project Interpretation Designer at Mather & Co: “Working alongside the team from The R&A, we helped to develop The R&A World Golf Museum content, a project which has been fascinating and exciting. It has been a brilliant opportunity to work with a governing sport body, and together we have created a museum which is accessible to both golf lovers and new fans to celebrate the past, present and future of golf. I never thought I would know so much about the sport, but I have really enjoyed learning about it and now I am interested in giving golf a go myself!“

Angela Howe, Director – Museum & Heritage at The R&A: *“Our goal when developing The R&A World Golf Museum was to re-imagine the golf heritage experience; making it appealing to established golf fans whilst attracting and educating those new to the sport.

*“The refurbishment of the galleries provides a modern back drop for people to learn about golf’s heritage via immersive, interactive and interesting exhibits. “We are looking forward to opening on the 21 June and welcoming guests to enjoy all that The R&A World Golf Museum has to offer.’’ *

The R&A World Golf Museum presents the story of golf through six new thematic zones, each designed to engage and entertain through experiential video displays. Visitors can view the oldest golf clubs in the world, learn to play golf with major champion Catriona Matthew, have a go at putting under pressure in a new digital experience and become immersed in the heritage of The Open in a new state-of-the-art projection show. The re-developed museum is highly interactive and engaging, with digital and physical experiences and beautiful object displays cleverly brought to life with magical projections.

The fascinating collection of over 16,000 items held in St Andrews tells the intriguing story of golf from its invention in Scotland in the 15th century to the global sport it is today. The entire collection is recognised as a Nationally Significant Collection, formally acknowledged as being of great importance to the life and culture of Scotland, and internationally significant. The museum is the most comprehensive golf collection in Britain and one of the finest worldwide.

This was posted in Bdaily's Members' News section by Kelsey Mulvey .