"Unique model" London investment firm exceeds £250m funding round target

A London investment firm has announced that it has raised more than £250m in its latest funding round.

True, a retail and consumer investment and innovation firm, has revealed that its latest funding round was oversubscribed, exceeding its target of £250m.

This brings the company’s total raised to more than £600m across the past five years, with True aiming to use the funds to invest further in businesses across the country.

It said that it is aiming to focus the funding on brands at the “forefront of consumer behaviour change”, concentrating on people, planet and profit.

Matt Truman, CEO of True comments: “The support of new stakeholders from across the retail, consumer, and financial sectors, as well as the significant and continued backing of our existing institutional investors for our new fund, is humbling, but demonstrates collective belief that our investment strategy and unique model – where we can connect the growing disruptors in our industry, such as workplace mental health platform Unmind, to the big industry veterans, such as John Lewis & Partners – works.

“I’d like to thank the ongoing support of our investors and to our team for making the ambition of raising three funds to get to over £600m AUM in just over five years a reality.”

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