London AI technology secures £250k loan to create new jobs and expand

A London artificial intelligence technology firm has announced that it has secured a £250k loan to create new jobs and expand.

Dragonfly AI, based in Westminster, has secured the £250k loan to create 12 jobs and develop its technology.

The company’s AI software simulates how attention works in the brain, displaying results on a visual heat map that shows where attention is drawn to in the first few seconds of engagement.

The data can then be analysed using the integrated metrics suite, to help marketers optimise their website, content, or retail space by making data lead decisions on how best to display information to attract consumers’ attention.

Mark Bainbridge, co-founder of Dragonfly AI, commented: “Turning a decade’s worth of scientific research into reality has been incredibly rewarding.

“Our customer base is growing fast and we are working with a lot of well-known brands. The GLIF funding will allow us to execute our expansion plans, creating new employment opportunities in the UK whilst looking at further growing the Dragonfly AI brand overseas.

“Our huge thanks go to The FSE Group for guiding us through the process and enabling us to secure the finance.”