Music taste-based dating app secures £1.5m ahead of London launch

A new dating app that matches people based on music taste has secured an investment of £1.5m ahead of its launch this month.

POM, based in London, will match users based on their Spotify or Apple Music libraries.

The app will use the funding to develop its emotional algorithm technology, meaning that matches will be made based on psychological compatibility.

The app already has more than 25,000 people waiting to use it when it launches on August 10 in London.

Vihan Patel, co-founder of POM, commented: “I first came up with the idea for POM at university, where I organised club nights.

“It became apparent that people behaved very differently depending on what type of night it was, a rock music or R&B-themed night for example.

“This influenced what they wore, what drinks they bought, and how they interacted with one another, which proves how instrumental music is to a person’s identity (pardon the pun!).

“That got me thinking music clearly plays a deeper role in who we are than most think. It’s a voice for emotion, and using music as a vehicle to understand emotion allows for a greater understanding of other people, and of course, potential partners.

“Matching people based on musical and psychological compatibility rather than on physical attraction is the way forward in the online dating world.

“I’m so excited to bring POM to the market and have been blown away by the interest so far at such an early stage.”