Chloe Shakesby

Stag parties back in town as Yorkshire t-shirt company reports 500% increase in orders

A Sheffield clothing company has announced that it has seen a 500 per cent increase in demand for personalised ‘stag’ t-shirts since lockdown lifted.

Across the past two weeks, tshirtexpert has seen a “dramatic” pick up in demand, with 500 per cent more t-shirts being ordered for ‘stag dos’ across the country.

The company also noted that it has seen a shift in the location of the events, with the majority opting to stay in the UK rather than go abroad.

David Cavill, founder of tshirtexpert, commented: “Since the UK had its long awaited ‘Freedom Day’, weddings are back on and stag parties are being planned up and down the country.

“The ‘stag do’ market has endured its second year of drought since the pandemic started. But, since the UK came out of lockdown on July 19, things have picked up dramatically!

“We’ve seen an instant response to the re-opening. It has finally given grooms and their best men the confidence to make plans and provisions for their stag parties.

“We’ve been seeing big group sizes too. It’s worth keeping an eye out for a gang of twenty or so lads in bright red ‘Game Over’ t-shirts if you’re in the city this weekend.

“The vast majority of stags have opted to have their event in the UK this year. Before the pandemic, most destinations that we printed [on t-shirts] were major European cities.

“We heard from a customer who had been planning for 15 lads to go to Las Vegas but now they’re going to be racing go-karts in Rotherham. That’s some compromise!

“We’re feeling more optimistic for an upturn in sales for 2022. As travel restrictions ease further, the vaccines continue to be effective, and larger weddings get booked in; things will hopefully start to feel normal again.”

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