Luxury jewellery brand announces debut flagship store in Seven Dials

A luxury jewellery brand has announced that it has chosen Seven Dials as the site of its debut UK flagship store.

Astley Clarke, which retails fine and demi-fine jewellery, has agreed a deal with Shaftesbury to take a unit on Monmouth Street in Seven Dials for its new store.

The store, which will retail the brand’s full collection of jewellery with engraving and locket personalisation, is set to open in autumn this year.

The brand, which began as an online-only retailer in 2006, will see its first physical store span just over 900 sq ft.

Samantha Bain-Mollison, retail director at Shaftesbury, commented: “Astley Clarke is another milestone signing for Seven Dials with its esteemed British heritage, and loyal customer following, it is the perfect fit for the destination.

“Sitting comfortably alongside an enclave of jewellery leaders on Monmouth Street, including the likes of Dinny Hall, Astley Clarke positions Seven Dials at the forefront of retail trends, including the uptake in jewellery ownership throughout the pandemic.

“We look forward to the brand becoming an ingrained success within the wider Seven Dials community.”

Scott Thomson, CEO of Astley Clarke, added: “Authenticity, sustainability and heritage are all elements deeply rooted in our ethos as a brand and are features that also happen to be reflected in the make-up of Seven Dials as a destination, making it the perfect choice for us to launch our debut flagship store.

“Despite a large international following Astley Clarke has always felt a strong connection to London, and we were therefore very selective when searching for a prime location within the heart of the city to match our values and offering.

“This is just the beginning of our bricks and mortar story as a brand, and we look forward to launching our flagship store.”

Nash Bond, Hanover Green Retail and Cushman & Wakefield represented Shaftesbury, while Simons Muirhead Burton acted on behalf of Astley Clarke.