Member Article

A 1.62 billion impression vegan media platform launches funding round to promote a more sustainable world

Today, Plant Based News Limited is announcing a new funding round with the aim of securing investment of £500,000 to support its rapid growth and help in its mission to combat climate change, tackle cruelty to animals and encourage healthier eating habits.

Running through investment platform SEEDRS, Plant Based News Limited is seeking a target of £500,000 funding from supporters, who in return will own a share of the company. Already £250,000 has been promised by anchor investors – all of whom have gained a reputation for backing vegan projects – with the remaining amount to be achieved through crowdfunding.

In return for their investment, contributions to the crowdfunder will support a company that aims to change the world for the better. They will also be part of a growing plant-based economy - the alternative protein industry received $3.1 billion in investments last year, while plant-based meat, egg and dairy companies were granted investments of $2.1 billion.

Plant Based News Ltd has been riding this growth curve since the launch of its website in 2017. Over that time, it attracted over 1.62 billion impressions and built 2.4 million followers across social media platforms. It also established its own in-house design agency that delivers disruptive media, content, and marketing experiences for PBN, as well as for products and brands. Now, it plans to increase its audience beyond vegans and those reducing their animal product intake, to engage with people interested in conscientious purchasing more widely.

The current round of investment will enable the company to take advantage of consumer demand for sustainability and the fast-growing plant-based market. Between February 2020 and February 2021, the company increased its revenue by 85%, and is one of the world’s most frequently visited websites for the search terms ‘vegan’ and ’vegetarian[1]. As a result, it is now looking to secure additional income to grow its core team and develop its infrastructure.

The company has its sights set on advertising partnerships with major corporations. Campaigns launched by the media company, such as World Plant Milk Day, which reached 363 million people, have already secured backing from major plant-based industry players.

Continuing to be at the forefront of new media trends, Plant Based News Limited will also seek to make the most of its unrivalled contacts in the space. With strong relationships with vegan chefs, athletes and social media influencers, the funding will allow Plant Based News Limited to create ‘the ultimate plant-based influencer network’, offering brands a multitude of ways to reach audiences.

Klaus Mitchell, Plant Based News founder, says: “Crowdfunding campaigns are all about giving people an opportunity to get behind projects they care about. Plant Based News Limited has made it its mission to combat climate change, reduce cruelty to animals and support healthier eating by creating awareness of ethical consumerism, sustainability and the plant-based lifestyle.

Robbie Lockie, Plant Based News co-founder, says: “Now we’re ready to take things to the next level and become the premiere destination for consumers and brands in the conscious consumer space. We hope that by investing in our company, people will recognise that they aren’t just making a financial investment but helping to make the world a more sustainable place too. With the backing of our funders, a fast-growing plant-based economy and a genuine belief in our aims, we’re determined to achieve our goals.”

Those interested in investing can register their interest at a pre-launch page on the SEEDRS website from 23rd August 2021, and will be the first to know when the round opens in September.

This was posted in Bdaily's Members' News section by EdenGreen .