Brothers and co-founders Alessio and Riccardo Bruni.
Chloe Shakesby

Global expansion for London ecommerce company with $200m fundraise

A London ecommerce company has announced that it has raised $200m as it aims to make new acquisitions across the globe and double its headcount.

Heroes, which acquires, operates and scales Amazon brands, has closed a $200m fundraise from American investor Crayhill Capital Management.

The company will use the funding to boost its next phase of growth and enable it to acquire and scale consumer brands internationally.

It is also aiming to double its team, growing from around 70 staff to 140 by the end of this year.

Riccardo Bruni, co-founder, commented: “We’ve achieved incredible growth since our launch in October 2020 and we are excited to be partnering with Crayhill Capital Management to support us on the next phase of our journey.

“By adding this significant amount of capital, we now have a high level of flexibility in executing on our growth plans and significantly expand and further diversify our brand portfolio.

“We look forward to continuing our work with the new wave of outstanding entrepreneurs to give them a fast, seller-friendly and reliable way to sell their business, so they can reap the fruits of the hard work they have put into building their brands.”

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