Partner Article

The Restory to exclusively power aftercare for Manolo Blahnik

The Restory, the leading innovator in luxury aftercare, announces an exclusive worldwide partnership with Manolo Blahnik that will provide clients trusted access to specialised post-purchase repair services directly through the Manolo Blahnik website and available across all three UK boutiques.

A first-of-its-kind for any luxury brand, this unique partnership is based on a mutual respect for heritage and a passion for craftmanship, enabling Manolo Blahnik to offer aftercare at scale to all customers worldwide. Standard services such as re-soling or re-heeling right through to restoration and dyeing all empower clients to extend the longevity of the promise that comes with an investment piece. Together, The Restory and Manolo Blahnik are championing a responsible approach, helping fashion advance towards a greener future. This marks significant changes in the retail, fashion and luxury markets, resulting from a consumer and brand emphasis on circularity, which is underpinned by aftercare.

Launching on 6th September, this is the first brand partnership for The Restory as they continue to scale and reinvent aftercare for luxury fashion. It follows a series of successful partnerships with luxury retailers including Harvey Nichols, Selfridges, Harrods and Farfetch. Founded in 2017 by Vanessa Jacobs, The Restory has spearheaded the aftercare movement for luxury, serving customers across the UK, US, Europe, the Middle East and Asia.

With the global aftercare market worth over $200 billion, The Restory’s partnership with Manolo Blahnik demonstrates the growing opportunity for aftercare within the luxury sector, transforming it from a utility to a lifestyle experience, while supporting customer service and responsible strategies.

The partnership with Manolo Blahnik will be an omnichannel operation, powered by The Restory’s propriety technology to provide aftercare at scale, while ensuring a luxury experience. The service itself is simple to use – book a collection from any home or office anywhere in the world or securely drop at a Manolo Blahnik boutique. All items will be sent to The Restory’s London-based atelier where they will be professionally assessed and quoted. Following approval, The Restory’s elite team of next-generation artisans will begin the required work. When complete, the item is returned complimentary, beautifully packaged, to a Manolo Blahnik boutique or to a preferred address, locally or internationally.

Vanessa Jacobs, founder & CEO of The Restory, comments:

“We started The Restory to make aftercare fun and stylish and as much a part of the fashion experience as buying to begin with. We have spent four years cracking the complexity of aftercare, partnering with some of the UK’s leading luxury retailers to help customers fall in love again and again with their investment pieces.

“Few brands epitomise fun, style and investment-in-self better than our first brand partner Manolo Blahnik and we are excited to be leveraging our tech, data and craftmanship to power aftercare for such an iconic brand, championing a sustainable approach to luxury and helping the industry advance towards a greener future.”

Kristina Blahnik, CEO, Manolo Blahnik, comments:

“Beautifully crafted, timeless investments to be treasured for a lifetime is what we strive to create in every pair of shoes at Manolo Blahnik. We are thrilled to be partnering with The Restory, a business who understands the value of artisanry and craftsmanship and who is passionate about bringing well-loved pieces back to life.

“We trust our valued and loyal customers will be delighted with The Restory’s ability to responsibly restore and update their Manolos which can be arranged seamlessly though our website and London boutiques.”

This was posted in Bdaily's Members' News section by The Restory .