Achille Traore, CEO, White Label Loyalty
Achille Traore, CEO, White Label Loyalty.

Leeds based ‘loyalty and marketing platform’ expands workforce by 112 per cent

A Leeds based ‘loyalty and marketing platform’ has expanded its workforce having experienced rapid growth fuelled by a perfect storm of personalisation and the pandemic.

White Label Loyalty helps businesses to acquire, understand, engage, and retain customers while providing bespoke reward experiences.

The recruitment drive has seen its workforce more than double in over six months since the end of lockdown restrictions in March.

Expansion has taken place across all departments from C-level through to sales and account management, with the company continuing to recruit for further positions in operations support, engineering and marketing.

Achille Traore, CEO, White Label Loyalty, said: “The combination of changes to how the big tech companies share data, the impact of GDPR and customer consent and the pandemic, which forced businesses to pivot and find ways to better service their customers digitally, has created a perfect storm.

“The result is a huge spike in demand for personalised loyalty programmes, which have become a major asset for brands looking to cultivate long-term customers.

“The demand for loyalty programmes is great news for all parties. On the one hand, they provide customers with a tailored and optimal experience.

“On the other, they enable brands to extract insights that are truly valuable, helping inform wider investment and business decisions. It’s a sector that we expect to continue to grow for some time.”

While the company headquarters remain in Leeds, White Label Loyalty has recruited staff globally. It now has employees based in India, London, Edinburgh, Poland, Prague, and Leicestershire among others.

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