Sunderland marketing company unveils revamped mother and baby app as user reach hits 7m

A Sunderland based marketing company have unveiled a revamped mother and baby website and app as the community tops a 7m reach.

The Office Rocks specialise in engaging audiences and driving sales for ecommerce brands. Their revamped ‘Bump, Baby & You’ brand was established in 2015 to support new mums from pregnancy through to parenthood.

Bump, Baby & You has quickly become a major player nationally and one of the largest digital communities in the mother and baby arena in the UK.

Alongside the new look website, which has undergone a significant investment and redesign, the app has been created to offer additional support to the established community of over 600k mothers and mothers-to-be.

Laura Middleton, MD of The Office Rocks, said: “Bump, Baby & You is such a success story and the stats for this community alone speak volumes, with over 560k followers on Facebook, 72k members in our tailored Facebook Support group, and a monthly reach of over 7m through this highly engaged and targeted platform.

“We are delighted to be relaunching the official Bump, Baby & You app, it’s something we have been wanting to do for a number of years now and the pandemic prompted us to go for it.

“The app, along with our social platforms is on an upward trajectory and key growth areas for the community. I’m also really excited with the boom of TikTok and to see Mums hanging out on there.”

Working with clients including Tesco, John Lewis, Mamas & Papas, Nike, Boohoo, Paperchase and Sainsburys The Office Rocks has successfully created and grown a host of online communities across their portfolio, with a weekly reach of more than 8m and driving over £33m in retailer revenue over the last 6 years.