Partner Article

New Look sets the trend with new flagship store at Liverpool ONE

Grosvenor Britain & Ireland has announced that global fashion retailer, New Look, has relocated from its temporary store on Upper South John Street to a new 20,000 sq ft flagship retail space at 19 South John Street, renewing the brand’s long-standing commitment to Liverpool ONE.

New Look first entered Liverpool ONE in 2008, launching its largest British store as part of the brand’s wider UK expansion, and the store has since gone from strength to strength. Over 13 highly successful years later, the trend-led, inclusive fashion brand has selected 19 South John Street to further its bricks-and-mortar success at Liverpool ONE.

The new store consists of a striking two-floor atrium space, complete with bespoke lighting features, showcasing new seasonal launches and exclusive collections. Additionally, located across the store, large state-of-the-art screens display the brand’s latest clothing, showing customers different ways to style New Look pieces whilst they are shopping.

From activewear to occasion wear, the store offers New Look’s womenswear and teen 915 collections, alongside exclusive collaborations, including the new Anne-Marie X New Look collection.

Alison Clegg, Director, Asset Management, Grosvenor Britain & Ireland, commented: “New Look relocating to a prominent new store is a solid endorsement for Liverpool ONE and a testament to the continued demand for physical retail spaces across the destination. New Look is a staple at Liverpool ONE and has proven to be a popular performer for many years, so it is fantastic to work with the brand to strengthen its presence. I am confident its new store will allow the brand to excel, as well as enhancing Liverpool ONE’s already vibrant mix of independent and international brands.”

Nigel Oddy, Chief Executive Officer at New Look says, “We’re so excited to open our new store in Liverpool One, it brings together the very best of what New Look has to offer. With two floors of broad appeal, feel-good fashion, including the exclusive Anne-Marie X New Look collection, we’ve created a unique store for our brand’s loyal customer base in Liverpool. We also look forward to welcoming new shoppers to the brand to come and see our striking new store design and unrivalled product mix.”

This announcement follows an extremely successful third quarter for Liverpool ONE, which has consistently out-performed the UK benchmarks as consumer confidence and freedom return. Sales are up 7.4% compared to the same period in 2019, significantly out-performing the UK average of +0.3%. In addition, 60% of stores are experiencing growth compared to 2019, with 78% of those posting double-digit sales increases.

Metis and CBRE acted for Liverpool ONE. CBRE represented New Look.

This was posted in Bdaily's Members' News section by Libby Gilbert .