C4 energy drink.
C4 energy drink.

Leeds based PR agency announces “major” US brand collaboration

A Leeds based integrated PR agency has won a large new retained brief with US sports nutrition company Nutrabolt.

Prohibition, will support the launch of America’s fastest growing performance energy brand, C4, to a UK audience.

Following a successful competitive pitch process, Prohibition will be responsible for C4’s UK content creation and influencer activity, underpinned by a comprehensive organic and paid social strategy.

As America’s number 1 selling pre-workout brand, with ambassadors including Kevin Hart, Prohibition has been tasked with infiltrating the UK market and attracting new customers by driving engagement and meaningful communications with C4’s audience.

Andy Hughes, UK marketing specialist at Nutrabolt, said: “We have exciting and ambitious growth plans for C4 in the UK following on from the brand’s huge success in the US in recent years.

“We were looking for an agency that really understood what we were looking to achieve and one that was we able to meet the challenging brief we have set for the next 12 months.

“Prohibition fit the bill perfectly – from the get-go the team understood exactly what we were looking to achieve – not only from a strategic point of view but also creatively and visually.”

Vicki Murphy, head of creative at Prohibition added: “There’s such potential for this brand in the UK and we have some really exciting plans for the next 12 months – working with inspirational athletes and entrepreneurs - and collaborating to position C4 as the challenger brand in the UK for pre-workout and energy drinks.”

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