Yorkshire game developer signs deal with Lego, Duplo, Marvel

Yorkshire based game developer Team17 announced subsidiary StoryToys, the LEGO Group, and Marvel Entertainment have signed a deal to develop a LEGO DUPLO MARVEL mobile app.

The LEGO DUPLO MARVEL app is aligned with the esteemed Headstart Early Learning Outcomes Framework to ensure it meets the developmental needs of 2–5-year-olds. Each activity is set to feature challenges to support learning and development skills including, early maths, creativity, reasoning, and problem-solving.

The app launches worldwide in twenty-eight languages initially, with more to follow in 2022. The app is now available for pre-order on the App Store and Google Play and will launch in December 2021. The LEGO DUPLO MARVEL app will be free to download and include additional content to purchase.

Emmet O’Neill, CEO of StoryToys commented: “We’re delighted to once again be collaborating with our amazing partners at the LEGO Group, and to be working with Marvel for the first time on such a special project.

“Preschoolers adore and aspire to be Marvel heroes and this app will offer them a positive digital experience tailored to their abilities. Whether kids are LEGO DUPLO fans, Marvel fans, or both, it’s our absolute privilege to bring them the opportunity to engage with their favourite heroes in this fun and educational digital experience.”

Daniel Fink, SVP of business development and new initiatives, Marvel Entertainment said: “We’re thrilled to be able to bring Super Hero adventures to our youngest fans. Not only will it delight today’s young Marvel fans, it also provides an all-ages experience for parents to introduce their own favorite Marvel super heroes to their children.

“The LEGO Group and StoryToys are both experts in making high quality preschool educational products, and we look forward to how the app will resonate with families everywhere.”

Sean McEvoy, VP of LEGO Games said: “Building on the LEGO Group’s long history of successful partnership with Marvel and our expanding partnership with the digital play experts at StoryToys, we were keen to bring the LEGO DUPLO Marvel world to life in digital form.

“The app perfectly encompasses our core values of imagination, fun, creativity, learning, caring and quality. We’re excited to bring this world to young Marvel fans while inspiring and developing the builders of tomorrow.”