North East sustainable supermarket expands with new intelligence tool
North East sustainable online supermarket Ethical Superstore sees revenue increases of 36 per cent thanks to a new price intelligence tool developed by local marketing agency, Ortus.
The tool supported the retailer in achieving a 98 per cent increase in ROAS with a 36 per cent increase in revenue, by providing data and visibility on how price competitive Ethical Superstore’s products were on Google shopping against other retailers.
From this data, the paid marketing budget could be focused on highly competitive priced products and targeted differently from those which weren’t as competitive at that given moment.
Peter Leatherland, online sales manager at Ethical Superstore said: “The shift in shopper behaviour and new focus on sustainable and ethical choices among the post pandemic market has pushed us to look at additional avenues for growth.
“Making search campaigns work is dependent on making them as cost effective as possible and getting the maximum reward for the spend. A more targeted approach to focus on our most price competitive products has worked for us and helped us get even more of a return from our campaigns without increasing the cost.”
Sarah Williams, associate director at Ortus said: “We developed this tool with retailers in mind, to really support brands in pricing decisions internally and to allow them to be more competitive in their ever-growing market via Google Shopping.
“A lot of retailers have struggled during the pandemic and we really feel (and have the stats to back it up!) that this tool offers retailers the opportunity to achieve greater revenue from their Google Shopping Ads, without the need to increase costs, enabling them to successfully compete in a post pandemic market.”
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