Austen Shakespeare

Yorkshire digital specialist acquires North East e-commerce agency

A North East e-commerce agency has been acquired by the Harrogate digital agency group, IDHL.

Newcastle-upon-Tyne-based Fostr, builds e-commerce sites on the Shopify Plus platform for global luxury, fashion and beauty brands.

These include Gymshark, Victoria Beckham, Beach House Group, Moon with Kendall Jenner, Millie Bobby Brown’s Florence by Mills, and Pattern Beauty by Tracee Ellis Ross.

Fostr, founded in 2009, is set to benefit from IDHL’s acquisitive growth strategy, with the ability to leverage a proprietary platform and operational infrastructure that supports its growth ambitions.

According to IDHL, the addition of Fostr opens new verticals as well as the opportunity to further build its international presence, particularly in the US, whilst strengthening its eCommerce capability at a point of growth in the industry.

Ryan Foster, founder of Fostr, said: “IDHL is one of the fastest-growing digital marketing groups in the UK, which will provide Fostr with a springboard to further growth and the ability to offer our existing customer base a broader suite of services.

“I am exceptionally proud of the progress we have made as a business over the past decade, which is testament to the talent of our team and the support of our excellent clients. We are looking forward to the next stage of our journey with IDHL.”

Dennis Engel, chief executive at IDHL, said: “Welcoming Fostr to the group significantly boosts the scale of our web division to create a UK leading Shopify capability, all while supporting our ambitions for international growth.”

The backing of Private Equity investor, Bridgepoint Development Capital (BDC), provides IDHL with significant funding along with international support to enable the group to further expand its capabilities and reach to better serve its growing client base both here in the UK and internationally.

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