Member Article

Silverbean takes home win at International Performance Marketing Awards

Global affiliate marketing agency, Silverbean, and global meal kit subscription brand, HelloFresh, triumphed in the Best Managed Affiliate Programme - Western Europe category at the 5th International Performance Marketing Awards on Monday 18th October.

With the aim of delivering huge growth goals and market domination for HelloFresh across the DACH and Benelux regions, agency and brand partnered up to take the HelloFresh Western Europe programmes from strength to strength.

The collaboration saw the teams elevate from the startup phase and progress HelloFresh’s global programmes into mature, market-leading programmes. The teams delivered results by taking a tailored approach, with region sector experts and local language speakers establishing strong relationships with partners per region.

The IPMAs judges said: “A great example of taking past learnings and applying them on a wider scale. Clear objectives and great results.”

Louise James, global associate director at Silverbean, said “It’s fantastic to see both Silverbean and HelloFresh recognised for their global efforts within the affiliate space. The teams focused on test campaigns and applied learnings from these to our strategy moving forward, creating the best environment for success.”

Additionally, Silverbean’s associate director Australia, Annabel Gray, was Highly Commended in the One to Watch category at the awards. HelloFresh and Silverbean also won the award for Best Partnership at the Performance Marketing Awards in June 2021 for a collaboration with top student discount platform, TOTUM, throughout the Covid-19 pandemic.

The campaign saw TOTUM and HelloFresh working together to target a key audience segment - students - and grow new customer acquisition for both brands.

This was posted in Bdaily's Members' News section by Christie Rae .